Craft beer is beer made in a traditional or non-mechanized way, typically by a small brewery. If Santa drank beer, he?d probably choose craft beer rather than a mass market brand. That said, maybe Santa actually tasked some of his own elves with taking the time to make craft beer up at the North Pole? we?re not sure, but now you can own the Craft Beer Santa Ornament (6004304) by Jim Shore as part of his Heartwood Creek collection.?